I Can't Believe It's Not Butter - $1 Million Gameshow

Online game with a $1 Million prize. It became the most popular game on the MSN Network.

Unilever: I Can’t Believe It’s Not Butter Now You Know Better $1,000,000 Game Show
 
Goal: Unilever was seeking a creative way to target women ages 45-54 online. The campaign sought to promote the comparative great taste and health benefits of the I Can’t Believe it’s Not Butter! product over butter in a fun and interactive way.
Client had specific objectives:
•  Increase awareness and purchase intent of I Can’t Believe It’s Not Butter! among women aged 45-54.
•  Educate consumer on key brand attributes
•  Generate excitement about the health and taste benefits of I Can’t Believe It’s Not Butter! over butter.
 
Solution
We developed Now You Know Better, a custom online trivia game with an opportunity to win $1 million. The game was ‘hosted’ by popular character actor John O’Hurley .
 
Results – The Most Popular Game Ever!
The game ran for 3 months and proved the most popular trivia game ever on MSN Games. With 1.4 million total game plays, The campaign generated a phenomenal 8.2 million minutes of sponsored game play. 

You may also like

Sprint Datastorm HTML5 Mobile Game
2012
oneworld - Desktop, Apple iOS and Android HTML5 Promo
2012
Frito Lay's - Do Us A Flavor VR
2015
KFC - Grilled Chicken Dance Game
2016
Old El Paso - El Tacodor Campaign
2016
American Airlines - iPhone and iPad Mobile Apps
2012
American Airlines - Windows 8 Mobile App
2012
Scholastic - Mobile Educational App for iPad and iPhone
2012
Nestlé - Cailler Chocolate Retail Store VR Activation
2016
VR Mobile Headset Guide - Infographic
2016
Back to Top