General Motors Online Campaign for the Chevy Cobalt

Blockdot's creative and technical experts were behind the wheel of - where users could customize their own Cobalt, show off in Tricked or Trashed competitions, and compete in multiplayer street races for the ultimate bragging rights!

Client: General Motors
Chevy Cobalt Labs, a robust web site loaded with turbocharged apps and fuel-injected fun.
•  User Generated Content Tools like Mod Street: Break out your imagination and the virtual tools — users can design their own tricked-out Cobalt.  
• Street Showcase:  Users post pics of the modified rides they build and network with other players as they peruse their profiles. 
• Tricked or Trashed:  Battle for braggin’ rights for the sweetest vote if their concepts are “tricked” or “trashed”.
• Awards and Badges:  Users can compete in vanity and racing tournaments as well as collect badges and coin bay taking part in activities through out the site. 
• Track Challenge Race:  Users can race their customized Cobalt on a variety of unbelievable multiplayer race courses.
• Track Challenge Time Trials Game:   Users can grab the time trial version of the Track Challenge and post the game on their own web site or personal MySpace page. 
. General Motors gets unique insight into what online users want in their vehicles and collects a database of users interested in making a auto purchase
. Promotion included a Facebook version of the game
. The promotional site has become extremely popular and has surpassed the corporate sites of many of GM’s automotive competitors 
. The site has received several awards including Adobe Site of the Day, AdTech Award, Gold Communicator Award and Gold W3 Award.

You may also like

Marlboro Online Dart Game
Reload Studios - World War Toons VR Trailer
Simply Organic - Mobile iPhone and iPad App
oneworld - Desktop, Apple iOS and Android HTML5 Promo
Scholastic - Mobile Educational App for iPad and iPhone
Free Birds Movie - Mobile App
Chicktionary - iPhone and iPad Apps
Kmart Back To School Facebook App
Doritos - Dash of Destruction
VR Mobile Headset Guide - Infographic
Back to Top